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Bratz vs Barbie trial winding up
Ireland News.Net
Thursday 21st August, 2008
A federal trial pitting the maker of Bratz dolls against the house of Barbie could cost MGA Entertainment up to $2 billion.
Millions of dollars are at stake in Mattel Inc.'s copyright infringement case.
The case went to the jury late Wednesday and deliberations will begin Thursday afternoon.
Jurors must decide what, if any, damages they should award Mattel and whether they should also award unspecified punitive damages.
MGA has since made profits of nearly $778 million on Bratz, which exploded in popularity among girls 7 to 12.
The highly stylized fashion dolls have oversized feet, heads and hands, curling lashes and huge, almond-shaped eyes daubed with exotic-colored eyeshadow.
Sales of Barbie have slid since Bratz's Yasmin, Cloe, Jade and Sasha came on the scene seven years ago.
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