Thu, 18 Oct 2018

2017 was highly lucrative for the Irish cinema industry

By Sheetal Sukhija, Ireland News
12 Jan 2018, 10:37 GMT+10

DUBLIN, Ireland - Industry observers have pointed out that 2017 was a highly lucrative year for Irish cinema chains and much more is expected in the current year.

According to data recorded in 2017, the Irish cinema industry enjoyed a bumper year, during which total box office receipts topped 113 million euros. 

This, observers said was the highest figure since 2010. 

Predicting that 2018 is set to be even more lucrative, industry experts said soaring cinema admissions helped seal the 113,745,420 euros return at the Irish box office.

Industry chiefs have attributed the increase of almost 5 million euros compared to the previous year to an unusually high number of quality family movies last year, which saw 108.93 million euros taken in.

Further, industry observers have also predicted that 2018 is set to be even more lucrative for cinema chains.

They said that at least one anticipated blockbuster is being released every month, rather than the usual trend of big screen openings in peak holiday times like Easter, summer and Christmas.

Last year’s best-performing picture was Beauty And The Beast.

Further, the live-action version of the enduring fairytale is said to have raked in over 5.3 million euros at the Irish box office.

Meanwhile, Star Wars: The Last Jedi, which had a mid-December release date still reached the second place in the chart, taking in just under 4 million euros by the end of last year.

With just under 3.9 million euros, Despicable Me 3 came in at the third spot, followed by Christopher Nolan’s war epic, Dunkirk - starring Cillian Murphy - coming in at the fourth place with nearly 3.8 million euros. 

Recording takings of over 3.5 million euros, the hit musical Sing too joined the big league and proved to be hugely-popular with Irish audiences.

A total of six family films made up the box office top 10.

Eoin Wrixon, CEO of Wide Eye Media commented on the 2017 movie chart-topper and said, “Several factors contributed to Beauty And The Beast making such a huge impression on Irish audiences. Prior to its release it already had a large fanbase, with a strong affection for the animated film.”

Wrixon added, “It appealed to a very broad age demographic, from young children to adults over 40. It kept the original soundtrack and Irish audiences love a good musical. It remained largely faithful to its source material and, like the 1991 film, was visually spectacular. And a familiar fairytale, with a guaranteed happy ending, provides an appealing escape from an often unfamiliar world of Brexit and fake news.”

He further noted, “Star Wars: The Last Jedi climbed to second place in the 2017 Republic of Ireland box office Top Ten, despite only releasing two weeks before the end of the year. It may not have been the overall top movie, but it was still an incredible force.”

With a string of anticipated blockbusters set to be released this year, analysts predict that 2018 will be an even more lucrative year at the Irish box office.

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