DUBLIN, Ireland - Gardai have reacted strongly to the rising number of road traffic collisions resulting in fatalities on Ireland's roads.
As of 2:00pm on Monday, gardai is launching a social media campaign #SlowDown as part of the Be a Lifesaver Road Safety initiative.
The aim of the campaign is to highlight the importance of slowing down and driving carefully, to encourage all motorists to modify their behaviour, and to encourage all age groups to think about road safety and how they can influence the behaviour of others.
"So far this year, 83 people have already lost their lives on our roads. This is not just a number, these are people, husbands, wives, fathers, mothers, brothers, sisters, friends, colleagues," Chief Superintendent Michael Hennebry, Garda National Roads Policing Bureau said Sunday.
"Please reduce your speed in all circumstances, speed limits are not targets and we must change our driving culture and behaviours if we are to save the lives of those we love."
"An Garda Sochna has a long history of working with communities and we are reaching out again to these communities to share this message about road safety on their social media platforms. Every loss of life on our roads has a heart-breaking impact on families and communities," Hennebry said.
"There is one thing that every driver can do to reduce collisions on our roads. Please #SlowDown."
The #Slowdown Campaign will run for a week from Monday 27 June until Sunday 3 July and will feature a number of well-known #SlowDown Ambassadors from around the country.